I'm serious. I can't remember the last time I reached for the phone book. In fact, I don't even know that I get a current copy of it from the phone company anymore.
Is this a generational thing?
I ask because recently, I watched a young man (19 years old) fumble around with the phone book (at the request of his boss) attempting to find the contact info. for a local utilities company. 20-30 minutes into his endeavor, he finally admitted to never having used the book before and that he was totally unfamiliar with how it worked. This guy is not stupid--he had simply never used the Yellow Pages before--in his entire life!
Additionally, ad space in these directories is violently expensive. Is the cost worth it? Do people still "let their fingers do the walking?" or do we just "Google it" now?
...don't look for Atmos Trio in the Yellow Pages anytime soon.
Showing posts with label yellow pages. Show all posts
Showing posts with label yellow pages. Show all posts
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